What does a vacation rental company or lodging manager look for when hunting for the perfect vacation rental software that suits their needs? There are several different software providers out there today, offering an array of services from online booking to trust based accounting. When many offer a majority of the same features, how do you define a clear difference? Lets take a look at what vacation rental managers are facing today and see if we can come up with a solution.
The first and foremost feature that separates the competition in most vacation rental markets today is online booking. Understanding that this doesn't apply to everyone (i.e luxury rental markets where updated availability is not kept in real time, possibly due to homeowners), the majority of travel destinations world wide embrace this technology and the success it has brought them. Given that fact, the online booking capability can work in a couple different ways. First, your website offers a Book Online option that directs the guest to a booking page separate from your website. See an example on this website. Even though the online booking capability is present, research has shown this process to have a lower ratio of online booking conversions (almost 2 to1), than websites offering integrated booking systems. This brings us to our second capability, integrated online booking. Think about it like this, do you like pop ups? Well that sentiment is unanimous. Websites that have reservation screens that “pop up” or use iFrames are literally nullifying their online business. The search and booking process must be completely seamless in order to guarantee a smooth and efficient transition through the online booking stages. Help them make their own decision by providing a visually easy as 1,2,3 process when proceeding to book. That being said, you just successfully eliminated a vast majority of vacation rental software options. So what's next? Click here to continue reading Vacation Rental Software Review...
I completely agree that on-line booking needs to be a simple process and clear. In addition, it is important that the potential guest can see and understand all of the services offered by the management company.
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